Reaching a lower carbon footprint through sustainable packaging │ BRT
BRT is an Italian Express Courier company with about 180 branches distributed throughout the territory. This large network is powered by its service quality and by an innovative approach to the carbon footprint. It was the desire for a lower carbon footprint that led them to Modepack.
In close union with DPDgroup ‘s CSR strategies and programs, BRT sustainability program has already achieved several goals:
- branches powered by 100% green energy,
- annual investments for LED relamping,
- and charging stations for electric vehicles.
In line with its values, BRT is also a member of Sedex. A non-profit organization that operates globally to help companies improve their responsible and sustainable business practices and source responsibly.
To continue alongside this path of carbon footprint reduction, BRT took another direction, which is to switch to sustainable packaging.
In Modepack, BRT found the ideal partner to fulfill their packaging needs. What we created together is a Poly Mailer made from post-consumer recycled, sustainable material with a fresh design. Thus, making sure that all your ex-bottles, bags, and other plastic items get a new chance that they deserve. This new chance also acted towards reducing BRTs carbon footprint wherever possible.
What is the carbon footprint?
A carbon footprint is the total amount of greenhouse gases (including carbon dioxide and methane) that our actions generate. In the BRT packaging case. Action refers to the carbon footprint of this new recycled Poly Mailer (plastic bag).
Life-cycle analysis and comparison of recycled plastic bags and bags made from virgin plastic, recycled paper, and virgin paper reveal something very interesting. Recycled plastic bags have a lower environmental impact even than paper ones.
In the end, the new BRT Poly Mailer bag with the BLUE ANGEL badge adds to the brand value which reflects not only the environment but also on how we view the brand. This added value should be a top priority because 13% of European eShoppers make 1/3 of total online purchases. So one could say that BRT is heading in the right direction.